Approach
Venture Capital Funding
At True Blue Partners, we specialize in venture capital funding for companies at the seed and Series A stages, with a strategic focus on applied AI/ML in Enterprise SaaS. We target companies typically ranging from $100k to $2M in ARR, where we play a crucial role in helping them establish product-market fit and develop repeatable sales cycles. Leveraging our deep expertise, we are uniquely positioned to guide our portfolio companies towards sustainable growth and market leadership.
Our approach combines comprehensive due diligence with a nuanced understanding of market dynamics, allowing us to identify and invest in companies poised for transformative growth in the applied AI/ML space within Enterprise SaaS. By providing not just capital but also strategic guidance and operational support, we ensure our portfolio companies achieve their full potential and capitalize on market opportunities effectively.
Mergers & Acquisitions
We are a boutique merchant banking firm exclusively focused on Information Technology. This includes Enterprise Software, SaaS, Tech-Enabled Services, and IT Services. Our exclusive focus on these sectors allows us to develop and cultivate deep relationships with decision makers. This deep domain understanding further enables us to uniquely position our clients’ businesses to the different target sub-segments within the target markets.
We have developed a rigorous process with best practices that bring out the art and science of deal-making to generate exceptional results.
Private Placement & Capital Raising
We ensure the best outcome by articulating the opportunity to the financial community in terms and frameworks that they need in order to evaluate the opportunity. This includes developing comprehensive financial models to forecast the business performance and articulate the value creation opportunity in detailed financial terms. Our approach enables our clients to get the best value and attract the right financial partners for the business. If the situation requires, we offer in-house investment capabilities as well.
Industry Focus
True Blue Partners has an early-stage venture fund focused exclusively (yet broadly) on investing in the application of AI/ML in Enterprise SaaS which includes CRM processes, HR/HCM, ERP, etc.
Business Stage
We primarily target companies at critical stages of growth, specifically in the seed and Series A rounds. This focus enables us to partner with early-stage ventures and provide them with the necessary capital and expertise to accelerate their development and achieve market leadership.
Founders
We are particularly interested in partnering with experienced and visionary founders who demonstrate deep domain expertise and a clear vision for scaling their businesses. Our commitment goes beyond capital investment; we actively collaborate with founders to navigate challenges, capitalize on opportunities, and build sustainable long-term value.
Company Building
We offer a unique company building approach designed to empower entrepreneurs with the tools and insights they need to succeed. Central to this approach is our access to specialized playbooks developed through years of experience and success in the Enterprise SaaS sectors. These playbooks encapsulate best practices, frameworks, and proven strategies tailored to each stage of a company’s growth journey. By leveraging these resources, entrepreneurs gain a competitive edge, enabling them to navigate challenges effectively, capitalize on opportunities, and drive sustainable growth.
Network
Through True Blue Partners, entrepreneurs gain invaluable access to a robust and diverse network encompassing industry leaders, investors, advisors, and other key stakeholders across the AI/ML Enterprise SaaS landscape. This network is a cornerstone of our approach, providing entrepreneurs with opportunities for strategic partnerships, business development, mentorship, and market insights. By tapping into our expansive network, entrepreneurs can accelerate their growth trajectory, expand their market reach, and establish meaningful connections that contribute to long- term success.
Relationship
We view our relationships with clients as long-term partnerships. Beyond initial engagements, we remain committed to supporting their ongoing growth and success, continuously adapting our strategies to align with evolving business objectives. Open and transparent communication is fundamental to our process. We maintain clear and frequent communication channels with clients, keeping them informed and involved every step of the way.